Director, Product & UX

I bridge strategy and design, shaping products and leading teams to bring them to life. I don’t fit neatly into a single box, nor do I approach problem solving on auto-pilot. I’m a multi-hyphenate creative who evolves with every challenge. And if my teams are to be believed, I’m pretty fun to work with, too.

Shaped by years in agency world, I’ve mastered creating clarity out of ambiguity, fast pace, messy challenges, constant curveballs, and bold innovation. No matter how wild things get, I ground every decision in what real users and transforming businesses need.

I grew up in a family of doctors, so I have a soft spot for health and wellness. Music and travel are also central to who I am beyond the screen. But more than anything, I’m energized by spaces willing to innovate and who care about making people’s lives more enjoyable along the way.

Experience

2025 – NOW

DIRECTOR, UX

DEPT®

2021 – 2025

ASSOC. DIRECTOR, PRODUCT & UX

BASIC/DEPT®

2017 – 2021

SENIOR INTERACTION DESIGNER

CODE AND THEORY

2015 - 2016

MASTERS, DESIGN

GLASGOW SCHOOL OF ART

Alexa Katz

Work

©

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