CLIENT: GOOGLE
COMPANY: BASIC/DEPT®
Google Shopping AI
I led new product innovation behind an AI feature release designed to help Google keep pace with how future generations shop. Research showed that 22% of Gen Z shoppers struggled to find what they wanted without hyper-specific queries—social was their engine, and traditional search felt prehistoric.
They shop visually and intuitively, but Google hadn’t kept up at the time. To close that gap, I partnered with Google’s innovation team to co-create Dreamer, an AI-powered shopping experience that reimagined how future generations discover and buy.
Our work helped shape Google’s Shop What’s On Your Mind
Opportunity.
Visual search was rising and text-to-image was accelerating, but no one had fused them into a shopping experience that actually solved the core pain point. With Lens, MUM, and Imagen, Google was uniquely positioned to do it.
“Dreamer” gave shoppers an intuitive way to shop for what they wanted, even without the right words, by unifying Google’s visual, language, and generative AI into one adaptive, expressive search flow. For shoppers, it brought them closer to what they imagined. For Google, it expanded query types, deepened intent signals, and drove richer, higher-converting retail data.
Approach.
I drove the entire effort (vision, strategy, concepts) alongside our main Google client, and one designer. No PMs, no engineers, just innovation & deep product thinking. This one was unique.
Using a new design system Google was testing out, I guided three explorations: Dreamer as a tool embedded across existing Google products, Dreamer as a native surface within Google existing products, and Dreamer as its own app—ensuring each journey would inspire younger audiences to shop creatively.
Results.
This engagement wasn’t about metrics or KPIs. It was about creatively innovating for the change younger generations demand from brands, especially Google. About exploring what shopping could look like in an AI-driven world, and sparking ideas to show what’s possible. The concept launched in 2023 as part of Google’s opt-in SGE.